Flash Deals Site Totsy Lands $18.5M To Take On Zulily In The Battle For Shopping Moms

It's been awhile since we've heard from Totsy, which, for those unfamiliar, was one of the first flash sales sites to focus exclusively on mothers. The startup launched in 2009, capitalizing early on what would become the Flash Sales Gold Rush, following in the footsteps of successful predecessors like Rue La La and Gilt Groupe. From the outset, Totsy sought to differentiate itself from the crowd by focusing not on fashion, but on offering deals on products that busy young mothers need -- everything from prenatal products and baby gear to toys and clothing. In two-and-a-half years, Totsy has been quick to scale, growing to a team of over 110 employees that now serves more than 3 million moms. This came, in part, from the $5 million in series A funding it raised in the winter of 2010 from DFJ Gotham and Rho Ventures. Today, both DFJ Gotham and Rho Ventures have renewed their commitment to Totsy in a big way, sinking $18.5 million into the New York City-based startup.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/SuD4vUVmxss/

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